MIST has been at the very forefront of vaping and smoke reduction solutions since our founding back in 2010, at the very dawn of the vaping era. Having been present to witness every technological, cultural and legislative milestone in vaping history, we are one of the world’s most experienced retailers of electronic cigarettes and e-liquid.

MIST is unlike some vape companies, who merely showcase popular liquids produced by other manufacturers. In our view, e-liquid is perhaps the most important aspect of vaping, and we wanted to ensure that we would be able to provide our customers with vape juice that is not only of the highest possible quality but priced affordably and produced in a vast number of flavours, strengths and PG/VG ratios.

This is because we at MIST understand that vaping is a deeply personal thing. Unlike cigarettes and rolling tobacco, e-cigs and e-liquid are totally customisable and in our experience, we have found that a person is far more likely to quit smoking for good when they are able to equip themselves with a vaping setup completely geared toward their personal requirements.

MIST offer not just top-quality hardware and e-liquid, but competitive value as well. Our e-liquid is some of the most affordably priced on the market, and we have a number of promotions that you can take advantage of to get the best deal around, such as being able to select 2 free e-liquids from our in-house Originals range when purchasing the majority of vape kits.

While the vast majority of people who quit smoking do so for health reasons, another often unmentioned benefit is in the cash you save when not purchasing tobacco products.

Here at MIST, we want to prove that vaping pays for itself rather quickly compared to smoking, and as such, we offer a variety of deals on multi-buy purchases as well as cheaper bulk orders and our generous Drops loyalty system, which earns you reward points on every purchase that you can redeem on all future sales.

We endeavour to sell everything that a vaper could possibly need for any hardware setup, as well as e-liquids to suit all tastes and strength preferences, as well as tools and equipment for both rebuildable deck vapers who construct their own coils and homebrewers who enjoy producing their own e-liquid at home with the use of vaping base mixes and flavour concentrates.

We have starter vape kits designed to meet the needs of new vapers who have only recently quit smoking, alongside large and powerful sub-ohm vape kits that are designed to produce vast plumes of cloud.

We have our own wide range of e-liquids in both 10ml bottles, 100ml packs and hortfill e-liquids, as well as hundreds of other e-liquids from other manufacturers to suit all tastes.

We also stock vape coils and disposable pods for all the vape devices and tanks that we sell, with ohmages ranging from 0.15ohm to 1.8ohm, making us able to offer the full spectrum of vaping outputs.

Our sole retail store can be found on Baker Street in Brighton, East Sussex, on the south coast of the UK. Situated between the London Road high street and The Level open space area, our Baker Street store is open from 10:00 to 18:00, Monday to Saturday.

Our operational headquarters and stock warehouse is situated in Moulsecoomb, Sussex, though this location does not have public access.

If you have any inquiries about our stock or vaping questions, you can phone our customer support line on 01273 681 138. Our Baker Street store can be reached on 01273 695 593.

Our on-site help chat is live from 10:00 - 17:00 Monday to Friday, and you can email any questions to us via [email protected]

Our current payment method is Vivawallet, a totally secure and widely used payment processing system thousands of shoppers use daily. We ensure that all personal and financial information is kept securely hidden from public view.

In the event that a registered customer wishes to have their personal details erased from our system, we are happy to quickly oblige, and customers can request a GDPR Data Deletion from within their customer account profile settings.

Over the years, our customers have reported excellent service and satisfaction from us, and we have received thousands of positive reviews. 

We always endeavour to provide the best possible experience to every individual customer and are happy to help walk customers through some of the more confusing aspects of vaping or help process quick solutions for issues with their orders from us.